# Revify

> Revify is a pricing and Revenue Growth Management (RGM) consultancy for mid-market manufacturers and distributors ($10MM to $1B in revenue) that have no dedicated pricing team. It combines senior pricing professionals, proven pricing workflows, and purpose-built analytics in fixed-fee, phased engagements, acting as a virtual pricing team that builds lasting pricing capability inside the client's organization rather than delivering a one-time strategy deck. Revify is not a software vendor and does not sell subscriptions or licenses.

Revify follows a four-step framework, Diagnose, Stabilize, Operationalize, and Sustain, delivered through three phases: Phase 1, Profit Diagnostic & Value Blueprint (2 to 3 weeks from data receipt); Phase 2, Margin Stabilization (6 to 10 weeks: guardrails, discount governance, deal desk workflows, tracking dashboards); and Phase 3, Competency Building (10 to 14 weeks: price elasticity, segmentation, cross-sell and churn analytics, playbooks, and team enablement). Each phase is fixed-fee, priced by company size, stands alone, and is designed to be self-funding. Engagements typically deliver 1 to 3 points of gross margin lift and 100 to 600 basis points of EBITDA improvement in the first year, with no complex IT integration.

Revify is the implementation arm of Revology Analytics and puts Revology's research and methodology, including the 2025 Revenue Growth Analytics Maturity Report, to work for commercial teams through fixed-fee engagements. It serves mid-market distributors, manufacturers, and private equity firms and portfolio companies. A shorter curated version of this index is available at https://myrevify.com/llms.txt

Last updated: 2026-09-22. Canonical index: https://myrevify.com/llms-full.txt

## Key Facts

- Legal entity: Revify Analytics LLC. Headquarters: 210 Delburg St, Davidson, NC 28036, United States. Contact: support@myrevify.com.
- Category: Pricing and Revenue Growth Management (RGM) consulting, delivered as People + Process + Analytics in fixed-fee, phased engagements (not software or subscriptions).
- Who it serves: manufacturers, distributors, and private equity portfolio companies between $10MM and $1B in annual revenue that have no dedicated pricing team.
- Typical outcome: 100 to 600 basis points of EBITDA improvement in year one; first findings within 2 to 3 weeks of receiving data, with no complex IT integration.
- Supporting research: a 1% improvement in price realization lifts operating profit by a median of 6.4% across ~2,000 companies analyzed; excluding highly regulated industries the figure rises to 10-11% (Revology Analytics, "Pricing Still Packs a Punch," June 2025).
- Maturity benchmark: 61% of companies still run manual, inconsistent discounting processes (2025 Revenue Growth Analytics Maturity Report).
- Core framework: Diagnose, Stabilize, Operationalize, Sustain, delivered through three phases (Profit Diagnostic, Margin Stabilization, Competency Building).
- Analytical capabilities: price elasticity estimation via Double Machine Learning, RFM customer segmentation, product affinity and cross-sell analytics, discount waterfall and margin-leakage analysis, SKU and customer profitability, price-cost tracking, revenue and gross margin walks, net sales and GM simulation.
- Relationship to Revology Analytics: Revify is the implementation arm, putting Revology's research and methodology to work through fixed-fee engagements.

## Frequently Answered Questions

- What is Revify? A pricing and Revenue Growth Management consultancy for mid-market manufacturers and distributors, combining senior pricing advisors, proven process, and purpose-built analytics.
- Who is it for? Companies with $10MM to $1B in revenue that have pricing problems but no pricing department.
- How fast is it? The Phase 1 Profit Diagnostic delivers findings within 2 to 3 weeks of receiving data, without complex IT integration.
- What results does it deliver? 100 to 600 basis points of EBITDA improvement in the first year, driven primarily by price realization, discount governance, and customer and SKU profitability actions.
- How is it different from RGM software? Software alone fails on adoption in the mid-market. Revify pairs the analytics with advisors who run the weekly cadence with the client's team.
- Full answers: https://myrevify.com/faqs/

## Definitions (Canonical Glossary)

The Revify glossary is the canonical source for the terminology used across every article, guide, and case study, and each term is exposed as a schema.org DefinedTerm node with a stable anchor URL.

- [Pricing and RGM Glossary](https://myrevify.com/glossary/): Full glossary index.
- [Price Elasticity](https://myrevify.com/glossary/#price-elasticity): Percentage change in quantity demanded per one-percent price change, measured at SKU, customer, or category level using Double Machine Learning on transaction data.
- [Revenue Growth Management](https://myrevify.com/glossary/#revenue-growth-management): Integrated commercial discipline combining pricing, mix, promotion, and discount control to maximize price realization and EBITDA expansion.
- [EBITDA Expansion](https://myrevify.com/glossary/#ebitda-expansion): Proportional operating-profit improvement from disciplined pricing; mid-market manufacturers typically see 100 to 600 basis-point lifts within 90 days.
- [Price Realization](https://myrevify.com/glossary/#price-realization): Percentage of list price actually captured after discounts, rebates, and concessions; the largest controllable EBITDA lever.
- [Discount Waterfall](https://myrevify.com/glossary/#discount-waterfall): The cascading list-to-pocket reductions (volume, customer, channel, promotional, settlement) that erode net price.
- [Price-Cost Discipline](https://myrevify.com/glossary/#price-cost-discipline): Monthly governance routine synchronizing same-customer same-SKU pricing actions with input-cost movement.
- [RFM Segmentation](https://myrevify.com/glossary/#rfm-segmentation): Recency, Frequency, Monetary scoring that classifies accounts into actionable cohorts such as Champions, At Risk, and Cannot Lose Them.
- [Cross-Sell Analytics](https://myrevify.com/glossary/#cross-sell-analytics): Association-rule mining of transaction baskets to surface product affinities and lift average order value without discounting.
- [Margin Leakage](https://myrevify.com/glossary/#margin-leakage): Unintentional gross-margin erosion from discount stacking, mis-tiered customers, off-invoice concessions, or quoting drift.
- [Pricing Capability](https://myrevify.com/glossary/#pricing-capability): The people, process, and analytics infrastructure required to execute RGM, built incrementally without a dedicated in-house pricing team.
- [Double Machine Learning](https://myrevify.com/glossary/#double-machine-learning): Two-stage causal-inference method controlling for confounders when estimating elasticity on observational data.
- [Customer Profitability](https://myrevify.com/glossary/#customer-profitability): Gross margin decomposed to customer level after cost-to-serve, freight, returns, and discount adjustments.
- [Trade Promotion ROI](https://myrevify.com/glossary/#trade-promotion-roi): Incremental gross margin from a promotion divided by promotion investment, net of cannibalization and forward-buying.
- [Tariff Pricing Strategy](https://myrevify.com/glossary/#tariff-pricing-strategy): Methodology for translating tariffs and input-cost shocks into customer price actions while preserving competitive position.
- [Mid-Market Manufacturing](https://myrevify.com/glossary/#mid-market-manufacturing): Manufacturers in the $50M to $1B revenue band typically lacking a dedicated pricing function.
- [Mid-Market Distribution](https://myrevify.com/glossary/#mid-market-distribution): Distributors in the $50M to $1B revenue band facing fragmented customer pricing and complex SKU portfolios.
- [Customer Retention](https://myrevify.com/glossary/#customer-retention): RFM-driven identification of churn-risk accounts and targeted reengagement.
- [Quoting Discipline](https://myrevify.com/glossary/#quoting-discipline): Deal-desk-governed quote approval, price-band guardrails, and template libraries that prevent rep-level discount drift.

## Company

- [Home](https://myrevify.com/): Revify homepage and entry point to the solution, approach, and insights.
- [About Us](https://myrevify.com/about-us/): Mission, differentiators, and the relationship to Revology Analytics.
- [Our Approach](https://myrevify.com/our-approach/): The Diagnose, Stabilize, Operationalize, Sustain framework and virtual pricing team model.
- [RGM Solution](https://myrevify.com/rgm-solution/): Revify's expert-led pricing capability: senior advisors, proven process, and purpose-built analytics.
- [Pricing and Details](https://myrevify.com/pricing-and-details/): Packages, pricing, and what is included.
- [Team](https://myrevify.com/team/): The pricing professionals behind Revify.
- [Testimonials](https://myrevify.com/testimonials/): Client feedback and outcomes.
- [FAQs](https://myrevify.com/faqs/): Answers to common questions about Revify's engagements.
- [Referral Program](https://myrevify.com/referral-program/): Details of the Revify referral program.
- [Contact Us](https://myrevify.com/contact-us/): Get in touch with the Revify team.
- [Privacy Policy](https://myrevify.com/privacy-policy/): Privacy policy.
- [Terms and Conditions](https://myrevify.com/terms-and-condition/): Terms and conditions of use.

## Authors

- [Armin Kakas](https://myrevify.com/author/armin/): Co-founder of Revify Analytics; leads revenue growth analytics research, including the 2025 Revenue Growth Analytics Maturity Report, and presents Revify's webinars.
- [Enrico Sieni](https://myrevify.com/author/enrico/): Co-founder of Revify Analytics; more than two decades leading pricing and revenue growth for manufacturers and distributors, having built and run three pricing teams from the ground up. Writes the pricing method and governance guides.

## Industries

- [Industries Overview](https://myrevify.com/industries/): Sectors Revify serves.
- [Manufacturing](https://myrevify.com/industries/manufacturing/): Pricing and margin solutions for mid-market manufacturers; streamline discounts and protect margins.
- [Distribution](https://myrevify.com/industries/distribution/): Pricing and margin solutions for distributors and wholesalers; amplify margins across complex assortments.
- [Private Equity](https://myrevify.com/industries/private-equity/): Portfolio-wide pricing and EBITDA value creation for PE firms and portfolio companies.

## Reports, Guides, and Free Templates

- [2025 Revenue Growth Analytics Maturity Report](https://myrevify.com/2025-revenue-growth-analytics-maturity-report/): Benchmark report on revenue growth analytics maturity across roughly 2,000 companies, produced with Revology Analytics.
- [Price List Template for Manufacturers and Distributors](https://myrevify.com/insights/price-list-template/): The 12 fields every price list needs, how to version it so stale prices stop quoting themselves, and how to govern changes. Includes a free four-tab Excel template.
- [Rebate Management Playbook](https://myrevify.com/insights/slug-rebate-management-playbook/): How to design rebate tiers, track accruals, and protect true net price. Includes a free rebate tracker.
- [Minimum Advertised Price (MAP) Policy Guide and Template](https://myrevify.com/insights/minimum-advertised-price-policy/): What a MAP policy is, why it beats quiet discounting, and how to enforce it across resellers. Includes a free MAP template.
- [Price Increase Letter to Customers](https://myrevify.com/insights/price-increase-letter-to-customers/): Price increase letter templates and call scripts for mid-market B2B, plus the value recap that makes increases stick.
- [Pricing Roadmap Guide](https://myrevify.com/guides/pricing-roadmap/): A guide to building a practical pricing roadmap.
- [Control Price Concessions Without Losing](https://myrevify.com/guides/control-price-concessions-withoutlosing/): A guide to controlling price concessions while protecting deals.
- [Guides Library](https://myrevify.com/guides/): Full library of long-form practical guides.

## Case Studies

- [Reclaiming $1.7MM in Lost Price Realization for a Mid-Market Distributor](https://myrevify.com/case-studies/reclaiming-1-7mm-in-lost-price-realization-for-a-mid-market-distributor/): Recovering lost price realization at a distributor.
- [Turning Loss-Making Customers Into Margin: $0.7MM Gross Margin Lift at a Mid-Market Distributor](https://myrevify.com/case-studies/turning-loss-making-customers-into-margin-0-7mm-gross-margin-lift-at-a-mid-market-distributor/): Converting unprofitable accounts into margin.
- [Protecting $1.6MM of Margin: Price-Cost Discipline and Category Strategy at a Mid-Market Manufacturer](https://myrevify.com/case-studies/protecting-1-6mm-of-margin-price-cost-discipline-and-category-strategy-at-a-mid-market-manufacturer/): Price-cost discipline and category strategy.
- [From Discount Chaos to Disciplined Tiers: Redesigning a Manufacturer's Pricing Architecture](https://myrevify.com/case-studies/from-discount-chaos-to-disciplined-tiers-redesigning-a-manufacturers-pricing-architecture/): Rebuilding a manufacturer's pricing structure.
- [$10MM of Cross-Sell Hidden in Plain Sight: Product Affinity at a Mid-Market Manufacturer](https://myrevify.com/case-studies/10mm-of-cross-sell-hidden-in-plain-sight-product-affinity-at-a-mid-market-manufacturer/): Uncovering cross-sell through product affinity.
- [Stemming the Flow: $1.5 to $3MM in Sales Recovery Through Customer Retention](https://myrevify.com/case-studies/stemming-the-flow-1-5-3mm-in-sales-recovery-through-customer-retention/): Recovering sales through retention.
- [Turning Purchase Patterns Into Pipeline: $1MM Cross-Sell Opportunity Uncovered at an Existing Customer Base](https://myrevify.com/case-studies/turning-purchase-patterns-into-pipeline-1mm-cross-sell-opportunity-uncovered-at-an-existing-customer-base/): Finding cross-sell in the existing base.
- [Repairing the Customer Portfolio Tail: $130K of Margin Recovered Without Losing Volume](https://myrevify.com/case-studies/repairing-the-customer-portfolio-tail-130k-of-margin-recovered-without-losing-volume/): Fixing the long tail of accounts.
- [Building the AI Analytical Foundation: a 93.17 Data Health Score Across 3.56M Transactions](https://myrevify.com/case-studies/building-the-ai-analytical-foundation-a-93-17-data-health-score-across-3-56m-transactions/): Establishing a trustworthy data foundation.
- [From Good to Excellent: Engineering a Trustworthy Data Foundation Across 1.3M Transactions](https://myrevify.com/case-studies/from-good-to-excellent-engineering-a-trustworthy-data-foundation-across-1-3m-transactions/): Improving data quality at scale.
- [Beyond Historical Reporting: Deploying Predictive and Prescriptive Analytics for Mid-Market Pricing Decisions](https://myrevify.com/case-studies/beyond-historical-reporting-deploying-predictive-prescriptive-analytics-for-mid-market-pricing-decisions/): Moving from reporting to prescriptive analytics.
- [Case Studies Library](https://myrevify.com/case-studies/): Full library of client case studies and outcomes.

## Revenue Growth Management Articles

- [Why RGM Platforms Fail the Mid-Market and How Expert-Led Partnerships Solve the Adoption Trap](https://myrevify.com/revenue-growth-management/why-rgm-platforms-fail-the-mid-market-and-how-expert-led-partnerships-solve-the-adoption-trap/): Why software-only RGM fails and how expert-led partnerships solve it.
- [How Strategic Price Customization Recaptures Value](https://myrevify.com/revenue-growth-management/how-strategic-price-customization-recaptures-value/): Recapturing value through price customization.
- [You Don't Need an RGM Department, You Need a Commercial Operating System](https://myrevify.com/revenue-growth-management/you-dont-need-an-rgm-department-you-need-a-commercial-operating-system/): Reframing RGM as an operating system.
- [Mid-Market AI Pricing: Accessible RGM for Real Results](https://myrevify.com/revenue-growth-management/mid-market-ai-pricing-accessible-rgm-for-real-results/): Practical AI pricing for the mid-market.
- [Tariffs, Sneakflation, and the Pricing Tightrope](https://myrevify.com/revenue-growth-management/tariffs-sneakflation-and-the-pricing-tightrope/): Navigating tariffs and hidden inflation.
- [A Strategic Guide to Eliminating Margin Leakage](https://myrevify.com/revenue-growth-management/a-strategic-guide-to-eliminating-margin-leakage/): Finding and fixing margin leakage.
- [Guide to RFM Analysis](https://myrevify.com/revenue-growth-management/guide-to-rfm-analysis/): Using recency, frequency, and monetary analysis.
- [Help, the Customer Is Walking: Drop the Price?](https://myrevify.com/revenue-growth-management/help-the-customer-is-walking-drop-the-price/): Handling price pressure and walkaway threats.
- [What Is Your True Net Price: The Ultimate Guide to B2B Commercial Psychology and Profit Realization](https://myrevify.com/revenue-growth-management/what-is-your-true-net-price-the-ultimate-guide-to-b2b-commercial-psychology-profit-realization/): Understanding true net price and profit realization.
- [The $1 Trillion Blind Spot: Why Most B2B Promotions Destroy Profit](https://myrevify.com/revenue-growth-management/the-1-trillion-blind-spot-why-most-b2b-promotions-destroy-profit/): Why B2B promotions often destroy profit.
- [How Hidden SKU Profitability Is Dragging Down Your Distribution Business and How to Fix It](https://myrevify.com/revenue-growth-management/how-hidden-sku-profitability-is-dragging-down-your-distribution-business-and-how-to-fix-it/): Uncovering hidden SKU-level profit drains.
- [Tariffs, Tight Margins, and the Mid-Market Reality Check](https://myrevify.com/revenue-growth-management/tariffs-tight-margins-and-the-mid-market-reality-check/): Managing margins under tariff pressure.
- [Pricing and RGM in Managing Customer Churn](https://myrevify.com/revenue-growth-management/pricing-rgm-in-managing-customer-churn/): Using pricing and RGM to manage churn.
- [Revenue and Profit Growth Drivers](https://myrevify.com/revenue-growth-management/revenue-and-profit-growth-drivers/): The key drivers of revenue and profit growth.
- [Closing the Cross-Sell Gap: How Product Affinity Analysis Unlocks Your Hidden Revenue Engine](https://myrevify.com/revenue-growth-management/closing-the-cross-sell-gap-how-product-affinity-analysis-unlocks-your-hidden-revenue-engine/): Product affinity analysis for cross-sell.
- [The Distributor's Playbook for Growing Share of Wallet](https://myrevify.com/revenue-growth-management/the-distributors-playbook-for-growing-share-of-wallet/): Growing share of wallet in distribution.
- [Budgeting for a High-Impact Pricing Initiative: Why Most Companies Miss the Mark](https://myrevify.com/revenue-growth-management/budgeting-for-a-high-impact-pricing-initiative-why-most-companies-miss-the-mark/): Budgeting for pricing initiatives.
- [Your Business's Diagnostic X-Ray: The 10-Day Sprint to Profitability](https://myrevify.com/revenue-growth-management/your-businesss-diagnostic-x-ray-the-10-day-sprint-to-profitability/): A rapid diagnostic sprint to profitability.
- [You Don't Need a Pricing Department, You Need a Profit Nerve Center](https://myrevify.com/revenue-growth-management/you-dont-need-a-pricing-department-you-need-a-profit-nerve-center/): Building a profit nerve center instead of a department.
- [Onboarding Process Is the Key](https://myrevify.com/revenue-growth-management/onboarding-process-is-the-key/): Why onboarding drives pricing success.
- [Revenue Growth Management Blog](https://myrevify.com/revenue-growth-management/): Full article library.

## Insights

- [Insights Hub](https://myrevify.com/insights/): Central library of pricing and RGM insights.
- [Price List Template for Manufacturers and Distributors](https://myrevify.com/insights/price-list-template/): The 12 fields, versioning discipline, and governance rules behind a price list that protects margin; free Excel template included.
- [Rebate Management for Distributors and Manufacturers](https://myrevify.com/insights/slug-rebate-management-playbook/): Running rebate programs that do not quietly destroy margin; tier design, accrual tracking, and true net price; free tracker included.
- [Minimum Advertised Price Policy (MAP): A Practical Guide and Template for Manufacturers](https://myrevify.com/insights/minimum-advertised-price-policy/): Publishing and enforcing a MAP floor across resellers instead of tolerating quiet discounting.
- [Wholesale Pricing for Manufacturers and Distributors: How to Set Tiers That Protect Margin](https://myrevify.com/insights/wholesale-pricing-tiers-protect-margin/): Tier formulas, breakpoints, and guardrails that reward volume without giving margin away, without a pricing team.
- [Cost-Plus Pricing for Manufacturers and Distributors: When It Works, When It Quietly Kills Your Margin](https://myrevify.com/insights/cost-plus-pricing-manufacturers/): When cost-plus is the right tool, the five silent margin leaks it creates, and a keep-fix-replace framework.
- [Price Increase Letter to Customers](https://myrevify.com/insights/price-increase-letter-to-customers/): Templates and call scripts for communicating B2B price increases that hold.
- [Pricing in the Age of Tariffs](https://myrevify.com/insights/pricing-in-the-age-of-tariffs/): Pricing strategy under tariff pressure.
- [SKU Rationalization for Manufacturers](https://myrevify.com/insights/sku-rationalization-manufacturers/): Rationalizing SKUs to improve profitability.
- [Marginal Price: a Practical Guide](https://myrevify.com/insights/marginal-price-practical-guide/): A practical guide to marginal pricing.
- [Channel Pricing](https://myrevify.com/insights/channel-pricing/): Managing pricing across channels.
- [Price Realization Without a Pricing Team](https://myrevify.com/insights/price-realization-without-pricing-team/): Improving price realization without a dedicated team.
- [Improve Margins With a Pricing Partner](https://myrevify.com/insights/improve-margins-with-pricing-partner/): Using a pricing partner to lift margins.
- [Price Elastic and Inelastic Demand](https://myrevify.com/insights/price-elastic-and-inelastic-demand/): Explaining elastic versus inelastic demand.
- [Competitive Intelligence Analytics: Practical Ways to Make Better Pricing Decisions With Imperfect Data](https://myrevify.com/insights/competitive-intelligence-analytics-practical-ways-to-make-better-pricing-decisions-with-imperfect-data/): Better pricing decisions with imperfect data.
- [Unit Pricing: a Strategic Tool for SMB Manufacturers and Distributors](https://myrevify.com/insights/unit-pricing-a-strategic-tool-for-smb-manufacturers-and-distributors/): Unit pricing as a strategic tool.
- [Build a Pricing Quick-Wins Capability](https://myrevify.com/insights/build-pricing-quick-wins-capability/): Building a quick-wins pricing capability.
- [Interim Pricing Leadership Capability](https://myrevify.com/insights/interim-pricing-leadership-capability/): Interim pricing leadership for growing teams.
- [Pricing Transformation Capability](https://myrevify.com/insights/pricing-transformation-capability/): Building a pricing transformation capability.
- [Post-Acquisition Pricing Capability](https://myrevify.com/insights/post-acquisition-pricing-capability/): Pricing capability after an acquisition.
- [Build a Pricing Capability](https://myrevify.com/insights/build-pricing-capability/): Building a durable in-house pricing capability.
- [Pricing Evolution](https://myrevify.com/insights/pricing-evolution/): How pricing capability evolves over time.
- [Advanced RGM: the Virtual Pricing Team](https://myrevify.com/insights/advanced-rgm-virtual-pricing-team/): The virtual pricing team model.
- [Pricing Roadmap Excellence](https://myrevify.com/insights/pricing-roadmap-excellence/): Building an excellent pricing roadmap.
- [Pricing Policy Strategies](https://myrevify.com/insights/pricing-policy-strategies/): Designing effective pricing policies.
- [Revenue Management](https://myrevify.com/insights/revenue-management/): Fundamentals of revenue management.
- [Pricing Outsourcing](https://myrevify.com/insights/pricing-outsourcing/): When and how to outsource pricing.
- [Improve Quoting Prices Without a Pricing Team](https://myrevify.com/insights/improve-quoting-prices-without-pricing-team/): Better quoting without a dedicated team.
- [Price Elasticity as a Competitive Advantage](https://myrevify.com/insights/price-elasticity-as-a-competitive-advantage/): Turning elasticity insight into advantage.

## Videos and Webinars

- [Videos and Webinars Hub](https://myrevify.com/videos-and-webinars/): Recorded webinars and walkthroughs.
- [How Revify Turns Pricing Data Into Profit (Recorded Webinar)](https://myrevify.com/videos-and-webinars/revify-demo-turn-pricing-data-into-profit-webinar/): Co-founders Armin Kakas and Enrico Sieni walk through price-cost impact, revenue and gross margin walks, and growth-driver visualization.
- [How Top Pricing Teams Turn Competitive Intelligence Into Margin Gains](https://myrevify.com/videos-and-webinars/how-top-pricing-teams-turn-competitive-intelligence-into-margin-gains/): Replacing fragmented spreadsheets with systematic competitive pricing frameworks.
- [Taking Pricing to the Next Level](https://myrevify.com/videos-and-webinars/taking-pricing-next-level/): What roughly 2,000 companies revealed in the 2025 Revenue Growth Analytics Maturity survey.
- [On-Demand Webinar for Data-Rich, Insights-Poor Leaders](https://myrevify.com/videos-and-webinar/on-demand-webinar-for-data-rich-insights-poor-leaders/): Turning abundant data into usable insight.