# Revify

> Revify is a Revenue Growth Management (RGM) platform and managed service that gives mid-market manufacturers and distributors ($10MM to $1B in revenue) enterprise-grade pricing capability without enterprise cost or complexity. It combines cloud-based pricing analytics with hands-on advisory from experienced pricing professionals, acting as an ongoing virtual pricing team rather than a one-time consulting engagement.

Revify follows a four-step framework, Diagnose, Stabilize, Operationalize, and Sustain, to find pricing opportunities, install guardrails, embed weekly governance, and drive continuous improvement. Engagements typically deliver 100 to 600 basis points of EBITDA improvement in the first year, with actionable insights in days and deployment in 1 to 2 weeks with no complex IT integration. The platform includes price elasticity analysis, customer segmentation (RFM), product affinity detection, discount governance, and profitability tracking through a secure web dashboard.

Revify is the implementation arm of Revology Analytics and operationalizes Revology's research and methodology, including the 2025 Revenue Growth Analytics Maturity Report, as a managed service for commercial teams. It serves mid-market distributors, manufacturers, and private equity firms and portfolio companies.

Last updated: 2026-08-17. Canonical index: https://myrevify.com/llms.txt

## Key Facts

- Legal entity: Revify Analytics LLC. Headquarters: 210 Delburg St, Davidson, NC 28036, United States. Contact: support@myrevify.com
- Category: Revenue Growth Management (RGM) and pricing analytics, delivered as platform plus advisory (managed service).
- Who it serves: manufacturers, distributors, and private equity portfolio companies between $10MM and $1B in annual revenue that have no dedicated pricing team.
- Typical outcome: 100 to 600 basis points of EBITDA improvement in year one; deployment in 1 to 2 weeks with no complex IT integration.
- Supporting research: a 1% improvement in price realization lifts operating profit by a median of 6.4% across ~2,000 companies analyzed (Revology Analytics, "Pricing Still Packs a Punch," 2025).
- Maturity benchmark: 61% of companies still run manual, inconsistent discounting processes (2025 Revenue Growth Analytics Maturity Report).
- Core framework: Diagnose, Stabilize, Operationalize, Sustain.
- Platform capabilities: price elasticity (Double Machine Learning), RFM customer segmentation, product affinity and cross-sell analytics, discount waterfall and margin-leakage analysis, SKU and customer profitability, price-cost tracking.

## Definitions

Canonical, machine-readable definitions of the terms used across Revify content are published as schema.org DefinedTerm entities at https://myrevify.com/glossary/ — including price elasticity, revenue growth management, EBITDA expansion, price realization, discount waterfall, price-cost discipline, RFM segmentation, cross-sell analytics, margin leakage, pricing capability, Double Machine Learning, customer profitability, trade promotion ROI, tariff pricing strategy, mid-market manufacturing, mid-market distribution, customer retention, and quoting discipline.

- [Pricing and RGM Glossary](https://myrevify.com/glossary/): Canonical definitions for every pricing and RGM term Revify uses, each with a stable anchor URL.

## Company

- [About Us](https://myrevify.com/about-us/): Mission, differentiators, and the relationship to Revology Analytics.
- [Our Approach](https://myrevify.com/our-approach/): The Diagnose, Stabilize, Operationalize, Sustain framework and virtual pricing team model.
- [RGM Solution](https://myrevify.com/rgm-solution/): The pricing and revenue growth management platform and managed service offering.
- [Pricing and Details](https://myrevify.com/pricing-and-details/): Packages, pricing, and what is included.
- [Team](https://myrevify.com/team/): The pricing professionals behind Revify.
- [Testimonials](https://myrevify.com/testimonials/): Client feedback and outcomes.
- [FAQs](https://myrevify.com/faqs/): Answers to common questions about the platform and service.
- [Referral Program](https://myrevify.com/referral-program/): Details of the Revify referral program.
- [Contact Us](https://myrevify.com/contact-us/): Get in touch with the Revify team.

## Industries

- [Industries Overview](https://myrevify.com/industries/): Sectors Revify serves.
- [Manufacturing](https://myrevify.com/industries/manufacturing/): Pricing and margin solutions for mid-market manufacturers.
- [Distribution](https://myrevify.com/industries/distribution/): Pricing and margin solutions for distributors and wholesalers.
- [Private Equity](https://myrevify.com/industries/private-equity/): Pricing and EBITDA value creation for PE firms and portfolio companies.

## Reports, Guides, and Templates

- [2025 Revenue Growth Analytics Maturity Report](https://myrevify.com/2025-revenue-growth-analytics-maturity-report/): Benchmark report on revenue growth analytics maturity across ~2,000 companies.
- [Price List Template for Manufacturers and Distributors](https://myrevify.com/insights/price-list-template/): The 12 fields a price list needs, how to version it, and how to govern changes. Includes a free Excel template.
- [Rebate Management Playbook](https://myrevify.com/insights/slug-rebate-management-playbook/): Designing rebate tiers, tracking accruals, and protecting true net price. Includes a free rebate tracker.
- [Minimum Advertised Price (MAP) Policy Guide](https://myrevify.com/insights/minimum-advertised-price-policy/): What a MAP policy is, why it beats quiet discounting, and how to enforce it across resellers. Includes a free MAP template.
- [Price Increase Letter to Customers](https://myrevify.com/insights/price-increase-letter-to-customers/): Letter templates and call scripts for communicating B2B price increases that hold.
- [Pricing Roadmap Guide](https://myrevify.com/guides/pricing-roadmap/): A guide to building a practical pricing roadmap.
- [Control Price Concessions Without Losing](https://myrevify.com/guides/control-price-concessions-withoutlosing/): A guide to controlling price concessions while protecting deals.

## Pricing Method Explainers

- [Cost-Plus Pricing for Manufacturers and Distributors](https://myrevify.com/insights/cost-plus-pricing-manufacturers/): When cost-plus works, the five ways it silently erodes margin, and a keep-fix-replace alternative.
- [Wholesale Pricing Tiers That Protect Margin](https://myrevify.com/insights/wholesale-pricing-tiers-protect-margin/): Tier formulas, breakpoints, and guardrails that reward volume without giving margin away.
- [Price Elastic and Inelastic Demand](https://myrevify.com/insights/price-elastic-and-inelastic-demand/): Explaining elastic versus inelastic demand in B2B pricing.
- [Marginal Price: a Practical Guide](https://myrevify.com/insights/marginal-price-practical-guide/): A practical guide to marginal pricing.
- [Channel Pricing](https://myrevify.com/insights/channel-pricing/): Managing pricing across channels without creating conflict.
- [Guide to RFM Analysis](https://myrevify.com/revenue-growth-management/guide-to-rfm-analysis/): Using recency, frequency, and monetary analysis to segment customers.
- [A Strategic Guide to Eliminating Margin Leakage](https://myrevify.com/revenue-growth-management/a-strategic-guide-to-eliminating-margin-leakage/): Finding and fixing margin leakage across the price waterfall.

## Case Studies

- [Reclaiming $1.7MM in Lost Price Realization for a Mid-Market Distributor](https://myrevify.com/case-studies/reclaiming-1-7mm-in-lost-price-realization-for-a-mid-market-distributor/): Recovering lost price realization at a distributor.
- [Turning Loss-Making Customers Into Margin: $0.7MM Gross Margin Lift](https://myrevify.com/case-studies/turning-loss-making-customers-into-margin-0-7mm-gross-margin-lift-at-a-mid-market-distributor/): Converting unprofitable accounts into margin.
- [Protecting $1.6MM of Margin: Price-Cost Discipline and Category Strategy](https://myrevify.com/case-studies/protecting-1-6mm-of-margin-price-cost-discipline-and-category-strategy-at-a-mid-market-manufacturer/): Price-cost discipline at a manufacturer.
- [From Discount Chaos to Disciplined Tiers: Redesigning a Manufacturer's Pricing Architecture](https://myrevify.com/case-studies/from-discount-chaos-to-disciplined-tiers-redesigning-a-manufacturers-pricing-architecture/): Rebuilding a manufacturer's pricing structure.
- [$10MM of Cross-Sell Hidden in Plain Sight: Product Affinity at a Mid-Market Manufacturer](https://myrevify.com/case-studies/10mm-of-cross-sell-hidden-in-plain-sight-product-affinity-at-a-mid-market-manufacturer/): Uncovering cross-sell through product affinity.
- [Stemming the Flow: $1.5 to $3MM in Sales Recovery Through Customer Retention](https://myrevify.com/case-studies/stemming-the-flow-1-5-3mm-in-sales-recovery-through-customer-retention/): Recovering sales through retention.
- [Turning Purchase Patterns Into Pipeline: $1MM Cross-Sell Opportunity](https://myrevify.com/case-studies/turning-purchase-patterns-into-pipeline-1mm-cross-sell-opportunity-uncovered-at-an-existing-customer-base/): Finding cross-sell in the existing base.
- [Repairing the Customer Portfolio Tail: $130K of Margin Recovered Without Losing Volume](https://myrevify.com/case-studies/repairing-the-customer-portfolio-tail-130k-of-margin-recovered-without-losing-volume/): Fixing the long tail of accounts.
- [Building the AI Analytical Foundation: a 93.17 Data Health Score Across 3.56M Transactions](https://myrevify.com/case-studies/building-the-ai-analytical-foundation-a-93-17-data-health-score-across-3-56m-transactions/): Establishing a trustworthy data foundation.
- [From Good to Excellent: Engineering a Trustworthy Data Foundation Across 1.3M Transactions](https://myrevify.com/case-studies/from-good-to-excellent-engineering-a-trustworthy-data-foundation-across-1-3m-transactions/): Improving data quality at scale.
- [Beyond Historical Reporting: Predictive and Prescriptive Analytics for Mid-Market Pricing](https://myrevify.com/case-studies/beyond-historical-reporting-deploying-predictive-prescriptive-analytics-for-mid-market-pricing-decisions/): Moving from reporting to prescriptive analytics.

## Insights and Articles

- [Insights Hub](https://myrevify.com/insights/): Central library of pricing and RGM insights.
- [Revenue Growth Management Blog](https://myrevify.com/revenue-growth-management/): Articles on pricing, margin, and revenue growth management.
- [Guides Library](https://myrevify.com/guides/): Long-form practical guides.
- [Videos and Webinars](https://myrevify.com/videos-and-webinars/): Recorded webinars and product demos.
- [Case Studies Library](https://myrevify.com/case-studies/): Full library of client case studies and outcomes.

## Authors

- [Armin Kakas](https://myrevify.com/author/armin/): Co-founder; revenue growth analytics and pricing research.
- [Enrico Sieni](https://myrevify.com/author/enrico/): Co-founder; two decades leading pricing and revenue growth for manufacturers and distributors, having built three pricing teams from the ground up.

## Optional

The full libraries of articles, insights, and webinars are listed with descriptions in the companion file at https://myrevify.com/llms-full.txt

- [You Don't Need an RGM Department, You Need a Commercial Operating System](https://myrevify.com/revenue-growth-management/you-dont-need-an-rgm-department-you-need-a-commercial-operating-system/): Reframing RGM as an operating system.
- [Why RGM Platforms Fail the Mid-Market](https://myrevify.com/revenue-growth-management/why-rgm-platforms-fail-the-mid-market-and-how-expert-led-partnerships-solve-the-adoption-trap/): Why software-only RGM fails and how expert-led partnerships solve it.
- [What Is Your True Net Price](https://myrevify.com/revenue-growth-management/what-is-your-true-net-price-the-ultimate-guide-to-b2b-commercial-psychology-profit-realization/): Decomposing the list-to-pocket price waterfall.
- [SKU Rationalization for Manufacturers](https://myrevify.com/insights/sku-rationalization-manufacturers/): Rationalizing SKUs to improve profitability.
- [Pricing in the Age of Tariffs](https://myrevify.com/insights/pricing-in-the-age-of-tariffs/): Pricing strategy under tariff pressure.