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The Illusion of Progress: Why 98% of Companies Fail to Reach Top RGM Maturity

Research from our partners at Revology Analytics diagnoses why mid-market firms get stuck. They want results fast, not 6-12 month implementations with cost-prohibitive enterprise tools. Download the definitive diagnosis, then discover how Revify delivers actionable insights in days, not years.

DOWNLOAD DIAGNOSIS

Your Strategy is Leaking Profit. The Data Proves It.

As former pricing executives and practitioners, we’ve seen firsthand how even the best strategies fail without proper instrumentation. The 2025 Maturity Report from Revology Analytics provides the empirical evidence, revealing a stark reality across 158 commercial leaders:

  • Systemic Profit Leakage is the Norm: A shocking 61% of companies still manage discounting manually, and 51% operate without a price waterfall, leaving them blind to margin erosion.
  • Wasted Spend is Rampant: 63% cannot quantify the incremental ROI on their promotional spend, flying half-blind with budgets that consume 15-30% of gross revenue.
  • The Commercial Engine is Disconnected: Sales & Marketing Enablement is the greatest opportunity gap, with over 77% of companies operating below high maturity.

This isn’t just a strategy problem; it’s an instrumentation problem.

DOWNLOAD DIAGNOSIS

Built for the Mid-Market: The Revify Solution

The Revology Analytics report is the definitive diagnosis. Revify is the cure.

We founded Revify to fill the critical gap between expensive, slow-to-implement enterprise software and cumbersome, error-prone spreadsheets. We designed a Revenue Growth Management as a Service (RGMaaS) solution that couples a powerful, cloud-based analytics platform with subscription-based advisory from seasoned RGM experts.

There is minimal IT involvement. We stand up customers and deliver your first opportunity diagnostic within 7 to 10 business days.

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How We Deliver Value in Days, Not Months

Our proven process is designed for speed, clarity, and immediate impact.

  • Data Ingestion & Health Check: Securely upload your transactional data. Our first deliverable is a detailed Data Health Diagnostic, advising you on how to improve your data assets for better pricing and customer analytics.
  • Opportunity Diagnostic: We immediately engage in a pricing and profitability analysis, identifying your key levers for incremental revenue and profit—from surgical price adjustments to rationalizing discounts and finding cross-sell efforts.
  • Live Review & Prioritization: We don't just hand you a dashboard. We conduct a live review of the quantified opportunities and recommend a staged approach to implementation, targeting low-hanging fruit first to drive 1-3% net price realization.
  • Continuous Improvement: With data refreshed weekly or monthly, you have online trackability to monitor progress and ensure your initiatives are gaining traction.

Stop Driving Blind. Get the Diagnosis

Fill out the form to gain immediate access to the full 2025 Revenue Growth Analytics Maturity Report from our partners at Revology Analytics.

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Budgeting for a High-Impact Pricing Initiative: Why Most Companies Miss the Mark

Despite the potential to significantly boost operating profit, many B2B companies fail to adequately plan for a high-impact pricing initiative in their annual budget. This article explores the common pitfalls—from unclear ROI to organizational silos—that cause firms to miss the mark on this critical profit lever. Read on to discover actionable strategies for aligning your team and utilizing diagnostic tools to unlock hidden revenue without high-risk upfront investments.

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Mid-Market AI Pricing: Accessible RGM for Real Results

Mid-market leaders often feel trapped between massive, 7-figure enterprise AI projects and the manual “spreadsheet swamp.” This “AI pricing gap” reinforces the myth that predictive RGM is a luxury, but accessible mid-market AI pricing is now a reality. This post breaks down how to democratize powerful analytics and expert guidance to stop margin leakage and deliver real results, fast.

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Your Business’s Diagnostic X-Ray: The 10-Day Sprint to Profitability

Traditional RGM implementations are slow marathons that prescribe treatment without a diagnosis. We’ve reimagined Revenue Growth Management as a 10-day diagnostic sprint, acting as a quick X-ray to pinpoint your biggest profit leaks. This agile RGM framework delivers the actionable insights and simulation tools needed to move from uncertainty to confident, profitable action.

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You Don’t Need an RGM Department, You Need a Commercial Operating System

Are your sales and finance teams constantly debating customer profitability using different spreadsheets? This daily friction creates a “Commercial Chaos Loop,” a cycle of misaligned decisions that steadily erodes your margins. Instead of adding more headcount with a traditional RGM department, the answer lies in installing a new way of working: a commercial operating system. Discover how this unified framework breaks the cycle, aligns your teams on a single source of truth, and unlocks more profitable growth.

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Profit Nerve Center

You Don’t Need a Pricing Department, You Need a Profit Nerve Center

Many mid-market companies struggle to manage their pricing function, leaving profit on the table because they are too small for a full department but too complex for a part-time owner. This organizational gap leads to a reactive cycle of eroding margins and inconsistent discounting, treating pricing as an administrative chore instead of a strategic lever. The solution is to build a lean, cross-functional Profit Nerve Center that owns commercial strategy and is powered by an analytical engine like RGMaaS. This article provides a blueprint for transforming your pricing function from a defensive bottleneck into your company’s most powerful source of profitable growth.

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Revify

How Strategic Price Customization Recaptures Value

Many companies unknowingly hemorrhage profits through a “leaky” pricing waterfall of unchecked discounts and rebates, a problem far more damaging than sudden market crashes. The solution is strategic price discrimination, which involves architecting a framework to customize prices for different customer segments based on the value they receive and their willingness-to-pay. By building an in-house, analytics-driven capability to implement this strategy, businesses can plug these profit leaks and transform pricing into their most powerful engine for growth.

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