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Private Equity

The Fastest Lever for EBITDA Improvement

Pricing is the most powerful — and most underutilized — value creation lever
in PE portfolios. A 1% improvement in pricing raises profits by 6% on average.
Revify delivers 3-7% margin expansion within the first year, directly impacting
enterprise value and exit multiple

Key Challenges

Key Challenges

Fragmented Data & Varied Portfolios

Most Private Equity (PE) portfolios span multiple industries, each with its own disparate systems and data structures. Dissecting each business to understand how much opportunity there is can be a significant challenge.

The 3-5 Year Clock Is Ticking

PE firms need strategies that deliver rapid, measurable gains in profitability within the hold period. Unlike cost-cutting (which has limits) or sales growth (which takes time), pricing improvements flow directly to the bottom line — often within 90 days. Yet most PE firms underinvest in pricing relative to procurement and operational improvements.

Post-Merger Integration (PMI) Complexity

M&A activity often leads to siloed processes across the merged entity—especially around pricing, discounting, and SKU rationalization—creating hidden margin leaks.

Resource Constraints

While large funds may maintain in-house analytics teams, many mid-market PE firms lack the capacity for deep pricing and revenue analytics across the portfolio, relying instead on labor-intensive spreadsheets or external project-based consultancies.

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How Revify Helps

Quantify the Prize, Capture It Fast

Within 2-3 weeks, we deliver a "Size of the Prize" assessment showing exactly how much EBITDA upside exists in your portfolio company. Then we help capture it: our clients typically see 1-3% gross margin lift from Phase 2 alone — often paying for the entire engagement within the first quarter.

Enhance Exit Value & Buyer Confidence

Documented pricing capability and governance processes demonstrate operational maturity to prospective buyers. Portfolio companies with structured pricing functions command higher exit multiples because buyers see sustainable margin improvement, not one-time gains. We help you build the pricing infrastructure that supports a compelling equity narrative at exit.

One Platform, Multiple Companies

Our Gross Profit & Revenue Drivers and Net Price Realization modules highlight underpriced products, excessive discounting, and overlooked revenue streams. PE sponsors can quickly uncover near-term wins that elevate EBITDA—critical for short investment windows.

Accelerated Post-Merger Integration

Through Discount Analysis, SKU Rationalization, and unified Customer Trends, you can align pricing structures and product assortments faster in newly integrated companies—reducing complexity and boosting synergy realization.

Customizable Scenarios & Forecasting (Elite+)

Run “what-if” simulations for each portfolio company to evaluate how pricing changes, new channel strategies, or M&A expansions will impact combined revenue and EBITDA. Make faster, data-backed decisions on synergy targets.

AI/ML Without a Heavy Lift

Our Product Affinity & Elasticity (Elite+) module delivers advanced machine learning insights without requiring a dedicated data science team. Uncover cross-sell opportunities and understand price-volume relationships to accelerate EBITDA results.

our approach
How Revify Helps

Why Revify for Private Equity

Built for Mid-Market Realities

We focus on mid-market realities, delivering powerful analytics without enterprise-level complexity or cost.

Fast Implementation

Cloud-based and engagement-driven, in a secure environment, allow us to get you up and running in just a few weeks—without the need for system changes or massive IT initiatives.

Expert Guidance

Pricing & RGM specialists work alongside you, helping interpret the data, highlight quick wins, and shape long-term profitability strategies.

Actionable Insights, Not Just Data

Our platforms highlight root causes of margin leakage and point to specific, high-impact fixes, so that you can focus on the biggest areas of opportunity.

CASE STUDIES
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Industrial Distributor Uses Scenario Modeling to Optimize Pricing

A national distributor carried an extensive long-tail product portfolio, many of which had low sales volume and thin margins. Despite having access to sales data, their insights were fragmented, making it difficult to determine which products were worth keeping and which were driving unnecessary complexity. The distributor faced mounting pressure to improve profitability while maintaining a strong market presence.

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Private Equity Pricing & RGM FAQs

Revify operationalizes pricing and Revenue Growth Management across mid-market portfolio companies to accelerate EBITDA expansion in 30-90 days. The model is designed for portcos that lack dedicated pricing functions — managed analytics plus expert advisory deployed simultaneously across multiple holdings.

Yes. Revify's managed-service model lets PE sponsors deploy across multiple portcos in parallel — each receiving the same analytical rigor (elasticity, RFM, cross-sell, price-cost discipline) without each portco needing to build internal pricing infrastructure or hire pricing teams.

A 10-day diagnostic sprint sizes the pricing opportunity in CFO-ready terms. First measurable EBITDA impact is typically visible within 30-60 days. Mid-market portfolio companies often see 100-600 bps of EBITDA expansion in the first year — usually self-funded by the first wave of margin recovery.

Yes. Revify is built to amplify operating partner work, not replace it. The platform provides the data and analytics layer; operating partners use the outputs to drive accountability with portco management teams. Engagements align with portco hold periods and value-creation plans.

Engagement size scales with portco complexity (revenue, SKU count, customer count) rather than seat licenses. Most mid-market portcos can absorb the managed-service cost within the first month of margin recovery, making the engagement self-funded across typical hold periods.

Take the Next Step

Stop leaving money on the table. Contact Us today to see how Revify can transform your pricing, optimize your inventory, and drive sustainable revenue growth in the fast-paced distribution world.

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