Mastering the Price Increase: A Capability Every Company Must Have
By Enrico Sieni·Revify Analytics·July 2026·~13 min read Most price increases fail after the announcement — not because customers say no, but because companies quietly give
Discover how Revify builds pricing capability — People, Process & Analytics
Industry-Specific RGM Strategies to Fuel Profitable Growth
Transparent Fees, Phase by Phase
Meet the Team Behind Revify
Your Hub for Knowledge, Insights, and Success
Discover how Revify builds pricing capability — People, Process & Analytics
Industry-Specific RGM Strategies to Fuel Profitable Growth
Transparent Fees, Phase by Phase
Meet the Team Behind Revify
Your Hub for Knowledge, Insights, and Success
Enrico is a Consulting Partner for Revology and the founder of Revify Analytics, a consultancy dedicated to partnering with organizations to drive transformative growth through strategic pricing and product management. With a global career that spans multiple industries and continents, Enrico has consistently demonstrated his ability to elevate essential business functions, including financial planning, pricing strategy, and analytics, to new heights of performance.
Enrico is a Consulting Partner for Revology and the founder of Revify Analytics, a consultancy dedicated to partnering with organizations to drive transformative growth through strategic pricing and product management. With a global career that spans multiple industries and continents, Enrico has consistently demonstrated his ability to elevate essential business functions, including financial planning, pricing strategy, and analytics, to new heights of performance.
Throughout his career, Enrico has been recognized as a change agent. He is adept at developing and executing comprehensive business strategies that align cross-functional teams toward shared objectives. His expertise is maximizing revenues and profitability, particularly in highly competitive markets, by leveraging best practices in business strategy, data analytics, and operational excellence.
Enrico’s leadership is characterized by his ability to build, train, and optimize high-functioning teams. He fosters a culture of accountability, professional development, and collaboration, ensuring that his teams are equipped to deliver exceptional results. His extensive experience includes senior executive roles at MSC Industrial Supply Co., Berry Plastics Corporation, and HB Fuller, where he led significant initiatives that substantially improved profitability and operational efficiency.
Enrico’s core strengths include:
Executive Leadership: Proven track record in building and scaling pricing teams, sustaining industry-leading gross margins, and navigating complex pricing challenges, including tariff implementations and hyperinflation.
Strategic Planning & Analytics: Expertise in developing and executing strategic pricing initiatives that drive substantial EBITDA improvements and ensure alignment with global financial targets.
Process Reengineering & Change Management: Led transformations in FP&A functions, standardized data governance across global operations, and delivering enhanced customer service while optimizing operational efficiency.
University of Bath
BSc Honours, Business Administration
Lean Six Sigma Master Black Belt
By Enrico Sieni·Revify Analytics·July 2026·~13 min read Most price increases fail after the announcement — not because customers say no, but because companies quietly give
By Enrico Sieni·Revify Analytics·June 2026·~14 min read SKU rationalization is the disciplined review of every product you sell, judged on margin after cost-to-serve and on
By Enrico Sieni·Revify Analytics·2026-06-24·~13 min read Marginal price is the price you set on the next unit or the next deal. Think of the spot
By Enrico Sieni ·Revify Analytics ·2026-06-17 ·~13 min read Channel pricing is the discipline of setting, governing, and tracking what each route to market actually
By Enrico Sieni · Revify Analytics · June 10, 2026 · ~12 min read You can improve price realization without hiring a dedicated pricing team.
By Enrico Sieni · Revify Analytics What a pricing partner should actually do for a mid-market manufacturer A pricing partner implements the operating model that
How mid-market manufacturers and distributors move from textbook elasticity to discount discipline, measurement rigor, and durable margin lift. By Enrico Sieni · Revify Analytics ·
A practical guide for mid-market manufacturers and distributors seeking sustainable margin improvement without hiring a dedicated pricing team. Most mid-market manufacturers and distributors lack a
Improving quoting prices without a dedicated pricing team requires disciplined execution: a deal-desk approval matrix, price-band guardrails, a quote-template library, and weekly margin reviews. Mid-market manufacturers and distributors can install this in 90 days, recovering 200-400 bps of EBITDA—since a 1% price gain lifts operating profit 8-9%.
Advanced RGM is a disciplined, governed approach to pricing, mix, discount control, and trade investment, delivered by a virtual pricing team rather than a permanent department. For mid-market manufacturers with 8-12% EBITDA margins, a 1% improvement in price realization yields a 6-7% operating-profit gain—often within a single quarter.
Pricing evolution is the staged shift from reactive, spreadsheet-based pricing to a disciplined, weekly-governed process executed without a full pricing team. The five-step journey—Diagnose, Stabilize, Operationalize, Optimize, Sustain—delivers initial margin recovery in 30-60 days, with a 1% price gain producing 6-7% operating-profit lift for mid-market manufacturers.
Predictive and prescriptive pricing analytics for mid-market manufacturers and distributors combines Double Machine Learning elasticity, association-rule cross-sell, and RFM customer segmentation—delivered by Revify’s pricing team rather than an internal data-science build. The result is enterprise-grade decision quality, monthly model refreshes, and statistically grounded pricing without a seven-figure platform investment.
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