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Revenue Growth Management

How Strategic Price Customization Recaptures Value

Many companies unknowingly hemorrhage profits through a “leaky” pricing waterfall of unchecked discounts and rebates, a problem far more damaging than sudden market crashes. The solution is strategic price discrimination, which involves architecting a framework to customize prices for different customer segments based on the value they receive and their willingness-to-pay. By building an in-house, analytics-driven capability to implement this strategy, businesses can plug these profit leaks and transform pricing into their most powerful engine for growth.

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October 2, 2025
Videos and Webinars

Revify Demo Turn Pricing Data Into Profit Webinar

Watch Revify co-founders Armin Kakas and Enrico Sieni demonstrate how mid-market manufacturing and distribution firms can transform complex data into clear, actionable Pricing and Revenue Management strategies that drive immediate results.

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October 1, 2025
Revenue Growth Management

A Strategic Guide to Eliminating Margin Leakage

Impressive revenue growth can often hide a dangerous reality: the slow, silent erosion of your profits. This guide provides a strategic framework for fixing margin leakage, moving beyond spreadsheets to identify the unmanaged discounts and unprofitable products draining your bottom line. Discover how to transform your commercial operations with a data-driven approach that builds a resilient culture of true profitability.

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September 24, 2025
Tariffs, “Sneakflation,” and the Pricing Tightrope
Revenue Growth Management

Tariffs, “Sneakflation,” and the Pricing Tightrope

A hidden tariff tax, dubbed “sneakflation,” is quietly raising prices on everyday goods and squeezing business profits. Faced with this pressure, many companies make the mistake of implementing blunt, across-the-board price hikes that can damage sales volume and customer relationships. This post details a smarter, surgical approach, using data-driven strategies like price elasticity analysis and scenario modeling to manage rising costs. Learn how to walk the pricing tightrope to protect your margins without alienating your customer base.

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August 26, 2025
Revenue Growth Management

The Distributor’s Playbook for Growing Share of Wallet

Distributors are unknowingly losing profit from their best accounts due to blind spots in pricing, discounting, and product mix. Traditional sales reports can’t detect this slow drain, allowing significant cross-sell opportunities and margin to go untapped. Guided purchase intelligence offers a disciplined framework, combining smart analytics with sales activation to systematically identify and recapture this hidden value. This playbook provides a step-by-step guide to grow your share of wallet and build a more resilient, profitable business.

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August 20, 2025
Typical RFM Segments
Revenue Growth Management

Closing the Cross-Sell Gap: How Product Affinity Analysis Unlocks Your Hidden Revenue Engine

Sophisticated product affinity analysis moves beyond simplistic sales reporting to illuminate the complex, often hidden purchasing patterns within your transactional data. It reveals which products are bought together, in what sequence, and what those purchases signal about a customer’s future needs. These data-backed insights transform your commercial strategy from reactive guesswork into a predictive engine for systematic growth.

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August 15, 2025
Revenue Growth Management

How Hidden SKU Profitability Is Dragging Down Your Distribution Business (And How to Fix It)

Are you seeing revenue climb while margins get squeezed? Your distribution business is likely caught in the “Portfolio Trap,” where high-volume but unprofitable SKUs secretly drain your bottom line. This article diagnoses the problem, revealing how a lack of granular data and reliance on outdated pricing models hide the true costs eroding your profits. Discover how to fix this by focusing on SKU profitability, enabling you to identify and manage these hidden drags to drive real financial growth.

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August 5, 2025
Break-Even elasticities
Revenue Growth Management

The $1 Trillion Blind Spot: Why Most B2B Promotions Destroy Profit

What if your biggest sales driver was also your biggest profit drain? For most B2B companies, this is the hidden reality of their trade spend, where a lack of true promotion trade optimization allows margin-destroying activities to hide behind impressive-looking sales lifts. This article exposes the common fallacies—from the “top-line lift” trap to cannibalization blind spots—and provides an analytics-driven framework to turn your promotional budget from an unmanaged expense into a strategic growth investment.

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July 29, 2025
price waterfall remediation
Revenue Growth Management

What is Your True Net Price? The Ultimate Guide to B2B Commercial Psychology & Profit Realization

While companies obsess over list price, our research shows the average business systematically dismantles its own profitability from within. The real battle is won or lost in the price waterfall—the chasm between list price and the final pocket price where discounts, rebates, and allowances silently erode margin. Achieving optimal net price realization requires moving beyond siloed commercial psychology and spreadsheet chaos to a unified strategy that stops profit leakage at its source. This guide provides the framework to reclaim that lost margin by focusing on the one number that truly matters: your True Net Price.

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July 23, 2025
B2B Purchase Decision Factors
Revenue Growth Management

Help! The Customer is Walking, Drop The Price!

When a key customer threatens to leave over price, the immediate instinct is to offer a discount to save the deal. However, this reactive approach is a trap that devalues your offering and fails to fix the real root causes, which are often a series of unaddressed service and operational failures. Learn a strategic framework to diagnose the true source of dissatisfaction and negotiate a solution that strengthens the partnership while protecting your profitability.

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July 16, 2025

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