Closing the Cross-Sell Gap: How Product Affinity Analysis Unlocks Your Hidden Revenue Engine

Sophisticated product affinity analysis moves beyond simplistic sales reporting to illuminate the complex, often hidden purchasing patterns within your transactional data. It reveals which products are bought together, in what sequence, and what those purchases signal about a customer’s future needs. These data-backed insights transform your commercial strategy from reactive guesswork into a predictive engine for systematic growth.

How Hidden SKU Profitability Is Dragging Down Your Distribution Business (And How to Fix It)

Are you seeing revenue climb while margins get squeezed? Your distribution business is likely caught in the “Portfolio Trap,” where high-volume but unprofitable SKUs secretly drain your bottom line. This article diagnoses the problem, revealing how a lack of granular data and reliance on outdated pricing models hide the true costs eroding your profits. Discover how to fix this by focusing on SKU profitability, enabling you to identify and manage these hidden drags to drive real financial growth.

The $1 Trillion Blind Spot: Why Most B2B Promotions Destroy Profit

What if your biggest sales driver was also your biggest profit drain? For most B2B companies, this is the hidden reality of their trade spend, where a lack of true promotion trade optimization allows margin-destroying activities to hide behind impressive-looking sales lifts. This article exposes the common fallacies—from the “top-line lift” trap to cannibalization blind spots—and provides an analytics-driven framework to turn your promotional budget from an unmanaged expense into a strategic growth investment.

What is Your True Net Price? The Ultimate Guide to B2B Commercial Psychology & Profit Realization

While companies obsess over list price, our research shows the average business systematically dismantles its own profitability from within. The real battle is won or lost in the price waterfall—the chasm between list price and the final pocket price where discounts, rebates, and allowances silently erode margin. Achieving optimal net price realization requires moving beyond siloed commercial psychology and spreadsheet chaos to a unified strategy that stops profit leakage at its source. This guide provides the framework to reclaim that lost margin by focusing on the one number that truly matters: your True Net Price.

Help! The Customer is Walking, Drop The Price!

When a key customer threatens to leave over price, the immediate instinct is to offer a discount to save the deal. However, this reactive approach is a trap that devalues your offering and fails to fix the real root causes, which are often a series of unaddressed service and operational failures. Learn a strategic framework to diagnose the true source of dissatisfaction and negotiate a solution that strengthens the partnership while protecting your profitability.

The Ultimate Guide to RFM Analysis: Unlocking Profitable Growth in Your Customer Base

Companies incessantly focus on new customer acquisition and spend little time on customer retention and churn. This is an expensive mistake and it greatly offsets the benefits of your growth effort. Stop chasing your tail. This in-depth guide introduces RFM (Recency, Frequency, Monetary) analysis, a powerful framework for uncovering the true behavior and value of every account in your portfolio. Learn how to leverage this expert-led model to move from guesswork to a data-driven strategy that boosts retention, optimizes pricing, and drives sustainable, profitable growth.

The First 90 Days: Why Your Onboarding Process is the Key to Stopping Customer Attrition

Stop losing B2B customers before the relationship truly begins. A broken onboarding process in the first 90 days, not long-term issues, is the silent killer of growth and the primary driver of customer attrition. By shifting from reactive, “look-alike” pricing to a proactive Revenue Growth Management (RGM) strategy, you can architect profitable partnerships from day one. Learn how to secure your customer base and boost profits by fixing the foundational onboarding experience.