Revify Analytics

Companies incessantly focus on new customer acquisition and spend little time on customer retention and churn. This is an expensive mistake and it greatly offsets the benefits of your growth effort. Stop chasing your tail. This in-depth guide introduces RFM (Recency, Frequency, Monetary) analysis, a powerful framework for uncovering the true behavior and value of every account in your portfolio. Learn how to leverage this expert-led model to move from guesswork to a data-driven strategy that boosts retention, optimizes pricing, and drives sustainable, profitable growth.