How Do Pricing and RGM Reduce Customer Churn in B2B?
Pricing and Revenue Growth Management combat customer churn by identifying at-risk accounts before they disengage, optimizing pricing to retain high-value relationships, and surfacing hidden upsell. With customer acquisition costing 5-10x more than retention and 59% of companies still not predicting churn (2025 RGA Maturity Report), RGM turns retention from a rearview-mirror metric into a forward-looking lever.