Discover how Revify builds pricing capability — People, Process & Platform
Industry-Specific RGM Strategies to Fuel Profitable Growth
Meet the Team Behind Revify
Discover how Revify builds pricing capability — People, Process & Platform
Industry-Specific RGM Strategies to Fuel Profitable Growth
Meet the Team Behind Revify
Enrico is a Consulting Partner for Revology and the founder of Pricing Lever LLC, a consultancy dedicated to partnering with organizations to drive transformative growth through strategic pricing and product management. With a global career that spans multiple industries and continents, Enrico has consistently demonstrated his ability to elevate essential business functions, including financial planning, pricing strategy, and analytics, to new heights of performance.
Enrico is a Consulting Partner for Revology and the founder of Pricing Lever LLC, a consultancy dedicated to partnering with organizations to drive transformative growth through strategic pricing and product management. With a global career that spans multiple industries and continents, Enrico has consistently demonstrated his ability to elevate essential business functions, including financial planning, pricing strategy, and analytics, to new heights of performance.
Throughout his career, Enrico has been recognized as a change agent. He is adept at developing and executing comprehensive business strategies that align cross-functional teams toward shared objectives. His expertise is maximizing revenues and profitability, particularly in highly competitive markets, by leveraging best practices in business strategy, data analytics, and operational excellence.
Enrico’s leadership is characterized by his ability to build, train, and optimize high-functioning teams. He fosters a culture of accountability, professional development, and collaboration, ensuring that his teams are equipped to deliver exceptional results. His extensive experience includes senior executive roles at MSC Industrial Supply Co., Berry Plastics Corporation, and HB Fuller, where he led significant initiatives that substantially improved profitability and operational efficiency.
Enrico’s core strengths include:
Executive Leadership: Proven track record in building and scaling pricing teams, sustaining industry-leading gross margins, and navigating complex pricing challenges, including tariff implementations and hyperinflation.
Strategic Planning & Analytics: Expertise in developing and executing strategic pricing initiatives that drive substantial EBITDA improvements and ensure alignment with global financial targets.
Process Reengineering & Change Management: Led transformations in FP&A functions, standardized data governance across global operations, and delivering enhanced customer service while optimizing operational efficiency.
University of Bath
BSc Honours, Business Administration
Lean Six Sigma Master Black Belt
By Enrico Sieni · Revify Analytics What a pricing partner should actually do for a mid-market manufacturer A pricing partner implements the operating model that
How mid-market manufacturers and distributors move from textbook elasticity to discount discipline, measurement rigor, and durable margin lift. By Enrico Sieni · Revify Analytics ·
A practical guide for mid-market manufacturers and distributors seeking sustainable margin improvement without hiring a dedicated pricing team. Most mid-market manufacturers and distributors lack a
Improving quoting prices without a dedicated pricing team requires disciplined execution: a deal-desk approval matrix, price-band guardrails, a quote-template library, and weekly margin reviews. Mid-market manufacturers and distributors can install this in 90 days, recovering 200-400 bps of EBITDA—since a 1% price gain lifts operating profit 8-9%.
Advanced RGM is a disciplined, governed approach to pricing, mix, discount control, and trade investment, delivered by a virtual pricing team rather than a permanent department. For mid-market manufacturers with 8-12% EBITDA margins, a 1% improvement in price realization yields a 6-7% operating-profit gain—often within a single quarter.
Pricing evolution is the staged shift from reactive, spreadsheet-based pricing to a disciplined, weekly-governed process executed without a full pricing team. The five-step journey—Diagnose, Stabilize, Operationalize, Optimize, Sustain—delivers initial margin recovery in 30-60 days, with a 1% price gain producing 6-7% operating-profit lift for mid-market manufacturers.
Predictive and prescriptive pricing analytics for mid-market manufacturers and distributors combines Double Machine Learning elasticity, association-rule cross-sell, and RFM customer segmentation—delivered as a managed service rather than an internal data-science build. The result is enterprise-grade decision quality, monthly model refreshes, and statistically grounded pricing without a seven-figure platform investment.
Repairing the customer portfolio tail recovered $130K in annualized margin for a manufacturer—without volume loss—by isolating 100 break-even and 252 low-GM accounts, then applying elasticity-aware pricing moves cross-referenced against ML customer segmentation. The result distinguishes genuinely unprofitable accounts from strategic ones, making tail monitoring a permanent monthly commercial discipline.
A redesigned pricing architecture replaced a manufacturer’s legacy discount stack with a clean Bronze-Silver-Gold-Platinum tier structure, assigning every customer to one strategic discount based on RFM segmentation and price elasticity. The new architecture collapsed thousands of unused discount combinations into a governable, self-correcting system where tiers are earned by buying behavior.
A rigorous data health check scored 93.17 across 3.56M distributor transactions, establishing the AI-ready foundation required before any pricing or RGM analytics can be trusted. The five-dimension methodology evaluates completeness, accuracy, consistency, timeliness, and matrix conformance—giving leaders a single defensible number for the dataset feeding every downstream commercial decision.
Customer retention analytics, driven by RFM segmentation, recovered $1.5MM–$3MM in at-risk Showroom sales at a mid-market distributor by flagging churn risk before revenue hardened into loss. Scoring accounts by recency, frequency, and monetary value mapped them into actionable Champions, At Risk, and Cannot Lose Them segments for predictive, segment-led engagement.
An elasticity-driven playbook produced a 15% gross margin lift on chronically loss-making customer-SKUs at a mid-market distributor without unacceptable volume loss. The approach isolates bottom-of-book accounts, simulates moves with price elasticity evidence, and segments customers into recoverable versus structural loss leaders—converting roughly $6MM of sub-5% GM sales into recovered margin.
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