Your Top SKU Shows a 38% Margin. It loses $0.49 per unit.
Contribution margin for manufacturers and distributors: the metric that identifies which products and customers are truly profitable. By Enrico Sieni, Revify Analytics. September 1, 2026.
Discover how Revify builds pricing capability — People, Process & Platform
Industry-Specific RGM Strategies to Fuel Profitable Growth
Transparent Tiers for Flexible Needs
Meet the Team Behind Revify
Your Hub for Knowledge, Insights, and Success
Discover how Revify builds pricing capability — People, Process & Platform
Industry-Specific RGM Strategies to Fuel Profitable Growth
Transparent Tiers for Flexible Needs
Meet the Team Behind Revify
Your Hub for Knowledge, Insights, and Success
Enrico is a Consulting Partner for Revology and the founder of Revify Analytics, a consultancy dedicated to partnering with organizations to drive transformative growth through strategic pricing and product management. With a global career that spans multiple industries and continents, Enrico has consistently demonstrated his ability to elevate essential business functions, including financial planning, pricing strategy, and analytics, to new heights of performance.
Enrico is a Consulting Partner for Revology and the founder of Revify Analytics, a consultancy dedicated to partnering with organizations to drive transformative growth through strategic pricing and product management. With a global career that spans multiple industries and continents, Enrico has consistently demonstrated his ability to elevate essential business functions, including financial planning, pricing strategy, and analytics, to new heights of performance.
Throughout his career, Enrico has been recognized as a change agent. He is adept at developing and executing comprehensive business strategies that align cross-functional teams toward shared objectives. His expertise is maximizing revenues and profitability, particularly in highly competitive markets, by leveraging best practices in business strategy, data analytics, and operational excellence.
Enrico’s leadership is characterized by his ability to build, train, and optimize high-functioning teams. He fosters a culture of accountability, professional development, and collaboration, ensuring that his teams are equipped to deliver exceptional results. His extensive experience includes senior executive roles at MSC Industrial Supply Co., Berry Plastics Corporation, and HB Fuller, where he led significant initiatives that substantially improved profitability and operational efficiency.
Enrico’s core strengths include:
Executive Leadership: Proven track record in building and scaling pricing teams, sustaining industry-leading gross margins, and navigating complex pricing challenges, including tariff implementations and hyperinflation.
Strategic Planning & Analytics: Expertise in developing and executing strategic pricing initiatives that drive substantial EBITDA improvements and ensure alignment with global financial targets.
Process Reengineering & Change Management: Led transformations in FP&A functions, standardized data governance across global operations, and delivering enhanced customer service while optimizing operational efficiency.
University of Bath
BSc Honours, Business Administration
Lean Six Sigma Master Black Belt
Contribution margin for manufacturers and distributors: the metric that identifies which products and customers are truly profitable. By Enrico Sieni, Revify Analytics. September 1, 2026.
Price volume mix analysis for manufacturers and distributors: break down what truly drove your results. By Enrico Sieni · Revify Analytics · 2026-08-25 · ~13
Customer profitability analysis for manufacturers and distributors: identify which customers to retain, improve, or discontinue. By Enrico Sieni · Revify Analytics · 2026-08-14 · ~14
By Enrico Sieni · Revify Analytics · 2026-08-06 · ~13 min read A price list template is the control document behind every quote your company
By Enrico Sieni·Revify Analytics·2026-08-03·~13 min read Featured image: Rebate management within the price waterfall, illustrating the net value of a $100 list price after accounting
By Enrico Sieni·Revify Analytics·2026-07-30·~14 min read A minimum advertised price policy (MAP policy) is a manufacturer’s published floor on the price resellers may advertise for
By Enrico Sieni·Revify Analytics·2026-07-17·~13 min read Wholesale pricing protects margin when three things hold: the list price is anchored on willingness to pay and the
Cost-Plus Pricing for Manufacturers & Distributors: When It Works, When It Quietly Kills Your Margin By Enrico Sieni·Revify Analytics·2026-07-12·~12 min read Cost-plus pricing sets a
By Enrico Sieni·Revify Analytics·July 2026·~13 min read Most price increases fail after the announcement — not because customers say no, but because companies quietly give
By Enrico Sieni·Revify Analytics·June 2026·~14 min read SKU rationalization is the disciplined review of every product you sell, judged on margin after cost-to-serve and on
By Enrico Sieni·Revify Analytics·2026-06-24·~13 min read Marginal price is the price you set on the next unit or the next deal. Think of the spot
By Enrico Sieni ·Revify Analytics ·2026-06-17 ·~13 min read Channel pricing is the discipline of setting, governing, and tracking what each route to market actually
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